Agricultural products & machinery market research

Research in Turkey for US designer and manufacturer of agricultural implements for hay bale collection

Completion: 2016 - 04
Target markets: TR
Objective: The client requested research of the market in Turkey, in order to assess its export potential. The research was to cover market size, market structure, key competitors and examples of potential distribution partners.
Results:
   

Background check of a Polish company for a major US manufacturer of poultry processing equipment

Completion: 2015 - 08
Target markets: PL
Objective: A US manufacturer of poultry processing equipment is in early discussion with a potential distributor in Poland and asked EasyLink to perform a desk research-based background check in order to provide more information about the company.
Results: The EasyLink consultant in Poland explored all publicly available data to compile information about the size of the company, revenue (latest financial information available online), credit worthiness and any published information on the company that might give the client a better feel for them. The collected and analysed information is based on the data from the Polish court register of companies, such as financial statements, ownership structure and capital ties of companies belonging to the group. The report containing all the collected data provided a valuable background on the potential partner and helped the client to assess the potential for future partnership.
   

Irish horse nutrition producer evaluating the Czech market

Completion: 2015 - 04
Target markets: CZ
Objective: The client has approached EasyLink with a request for comprehensive market research in the field of horse nutrition. EasyLink’s task was to provide details specifically on competing brands in the market, profiling of competitors’ activity in the marketplace and their approximate market share; distribution channels and consumption of horse feed and preferred packaging and delivery terms.
Results: In absence of any official third-party reports combined with the lack of information on the horse feed market in the Czech Republic available in secondary resources the report is heavily based on interviews with market experts. EasyLink conducted over 20 telephone interviews with people within the horse-related community (trainers, owners, nutrition specialists, producers as well as distributors of horse feeds). The output was a 28-page report detailing all the above mentioned areas, which helped the client to assess their potential on the Czech market and consider certain pre-market entry aspects.
   

Initial list of prospective resellers and distribution partners

Completion: 2015 - 04
Target markets: PL
Objective: The client wished to introduce their natural soil amendment in Poland and requested EasyLink to compile an unqualified list of prospective resellers and distribution partners in Poland.
Results: EasyLink identified and prepared short profiles of 27 companies to be targeted as prospective business partners. The pool of candidates included companies with knowledge and contacts in the "green" industry, including agriculture, horticulture, gardening/landscaping or turf/golf; the companies were purchasing cooperatives in the agricultural market, large soil and substrate and seed producers as well as resellers of farm and gardening supplies.
   

US manufacturer of seed equipment and food processing machinery visits the Czech Republic and Poland

Completion: 2014 - 11
Target markets: CZ&PL
Objective: Our client manufactures equipment for the husking and cutting of sweet and seed corn, blanching of vegetables and pasta, snipping of beans, mixed vegetable metering and processing equipment, and vegetable washing systems. Since the company had successfully supplied its equipment directly to customers in Europe and has sales agents in all states of the US and in South America and Asia, the company now wished to expand to the CEE region and find distribution partners in the Czech Republic and Poland.
Results: A market overview and database of potential partners were provided to the client prior to the market visit. The market overview was a 15-page report detailing the vegetable and seed processing market (sowing area, harvest), overview of end customers, import/export analysis, information on duties and tariffs, competition, overview of relevant trade fairs and publications. In the next stage of the project we approached 33 prospective partners in the Czech Republic and 24 in Poland. All prospects were provided with information about the client and its product literature. We then followed up with all of the approached companies to assess their level of interest in meeting the client. 5 meetings were arranged in each country. Besides potential distributors, we arranged a meeting with a prospective end-customer in the Czech Republic for the client to view their production plant and possibly offer the client’s equipment. Upon his return to the US, using Skype the client approached companies in the Czech Republic that were interested in further talks but were unable to meet the client during his visit.
   

US biotech producer targeting CEE

Completion: 2014 - 11
Target markets: CZ&PL
Objective: The client is a supplier of high quality agricultural products that are designed to increase crop yields. The company seeks exclusive distributors in the Czech Republic and Poland currently selling direct to farms or to other dealers, ideally having national coverage.
Results: EasyLink shortlisted and approached 27 distributors in the Czech Republic and 30 in Poland. The fact that the client required having meetings in the capital cities only to a certain extent influenced the final number of meetings arranged (at least in the Czech Republic). We still managed to arrange 5 meetings in the Czech Republic (two of them being with the TOP distributors in the sector) and 8 meetings in Poland.
   

Client worried about political situation in Ukraine requests local insight

Completion: 2014 - 09
Target markets: UA
Objective: Our client is a supplier of high quality agricultural products that are designed to increase crop yields. The company has a distributor in Ukraine but has some worries that the current situation in Ukraine may impact their credit terms and cause serious financial harm to the client. The company asked EasyLink to search local media and make interviews with Ukrainian companies that are distributors for international producers in the agricultural sector to see whether the sector experienced any downturn during the troubles.
Results: EasyLink analysed the current situation of the Ukrainian grain and wheat market (statistics, opinions and forecast) and interviewed 3 large agricultural distributors located in Kiev and the surrounding region to assess the threats induced by the current political situation in Kiev. The results facilitated the client in decision making about next steps to be taken and strategies developed for the months to come.
   

Follow-up support after a market visit: translation of email communication

Completion: 2014 - 08
Target markets: CZ
Objective: Command of English in some companies in the agricultural business in the Czech Republic is still limited. Following a full partner search project which led to a market visit with a series of potential customer meetings, EasyLink was requested to assist with further communication.
Results: During a period of approximately two months, EasyLink provided swift turnaround on translations of business emails from our UK client to prospective Czech buyers and vice versa. Fees were based on text length.
   

UK agricultural technologies company assessing potential in the Czech Republic and Poland after visting Romania

Completion: 2014 - 06
Target markets: CZ&PL
Objective: With the assistance of EasyLink the client already successfully explored Romania market. Now EasyLink was commissioned to search for similar opportunities in the Czech Republic and Poland, this time with more focus on poultry breeding.
Results: EasyLink conducted market research into poultry integrators, poultry farms, feed mills supplying to poultry farms, and farms & feed mills dealing with other types of livestock, i.e. cattle and pigs. EasyLink approached 52 prospects in the Czech Republic and arranged meetings with 8 companies. In Poland, EasyLink contacted 35 companies and organized 8 face-to-face meetings. The client’s overall impression of the visit was very positive and they stated it was well organized.
   

UK producer of nutritional premixes for the livestock sector targets Romania

Completion: 2014 - 05
Target markets: RO
Objective: EasyLink’s task was to research, identify and arrange meetings with end-customers in the farming sector for a company dedicated to the research, development, and manufacturing of quality premixes, pre-starters, starters and concentrates together with specialty products for the intensive livestock sector (the company has expertise in the pig, poultry, ruminant, companion animal and equine sectors).
Results: EasyLink’s team based in Bucharest identified and screened 25 potential partners and approached them with the offer to discuss partnership opportunities. The partner search report delivered to the client prior to their market visit provided an in-depth understanding of the market and a clear strategy for further progress. EasyLink arranged 9 meetings and provided comprehensive in-market support.
   

Supplier of renewable energy products seeks a partner in Poland

Completion: 2013 - 06
Target markets: PL
Objective: The U.K. client provides supply, installation and maintenance of various renewable energy products and specialist waste sludge handling solutions for agricultural and commercial environment. The client wishes to promote its Automatic Slurry Bubble System (ASBS) for farmers working with livestock. EasyLink was enlisted to identify local distributor partners involved in slurry management.
Results: The EasyLink consultant in Poland conducted market research into companies involved in slurry management, supplying technology to farmers such as tanks, silos. 26 companies were identified and approached and 6 meetings with potential partners arranged.
   

Polish supplier of special substrates targets Czech customers

Completion: 2013 - 06
Target markets: CZ
Objective: Our client, a successful producer of special substrates and supplier of wickerwork products, commissioned EasyLink to conduct a partner search with focus on nurseries with own retail/wholesale of garden supplies or garden centres with own plant production with potential to be interested in both substrates and wickerwork products.
Results: EasyLink conducted initial market scoping and established there are three associations of interest to the project, one associating nurseries and 2 focused on garden centres. EasyLink also identified strong competition in form of local producers as well a strong foothold of a German company supplying special substrates with potential to complicate the client’s entry onto the market. Our consultant compiled a list of 27 companies matching the criteria set by the client, which were subsequently contacted on managerial level. Five companies expressed interest in meeting the client, including one of the largest nurseries with garden centre in the country. EasyLink arranged 4 meetings to be held in July 2013 and provided assistance related to travelling and accommodation arrangements.
   

UK supplier of agriculture technologies presents their unique innovative slurry mixing technology in the Czech Republic

Completion: 2013 - 04
Target markets: CZ
Objective: The client requested EasyLink to conduct market research into the dairy industry, which they focus on the most and to find suitable business partners that would be interested in distributing their highly innovative system for slurry mixing to Czech farms and beyond.
Results: EasyLink conducted research into companies within the animal husbandry industry involved in distribution and installation of dairy equipment and slurry handling technologies, construction of slurry tanks and design of slurry management systems, and compiled a shortlist of 38 companies. The client handpicked 16 companies of which 9 expressed interest in discussing eventual partnership! After a market visit in April 2014, when 7 meetings took place, our client received significant interest for the product and was able to appoint a distributor, who placed his first order within 2 months after the in-market visit.
   

Leading animal equipment wholesalers in the UK and Ireland targeting the Czech market

Completion: 2013 - 02
Target markets: CZ
Objective: Our client provides a range of over 4,000 animal health & equipment products for use in the agricultural sector. These include equipment products for cattle, sheep and horses as well as protective clothing, dosing equipment, electric fencing and animal grooming products. The aim of the client during the trade mission to CZ was to expand the base of export customers and gain an appreciation for the Czech market and to gain an understanding of the Czech consumer.
Results: Based on the market report submitted in December 2013 and subsequently provided feedback, the NITC consultant focused on approaching 14 companies selected by the client from the list of prospective partners incorporated in the report. In the course of the project, 13 completely new companies were added to the shortlist (a mix of companies active in the equine as well as pet market). The consultant approached 27 companies and arranged meetings with 7 prospective partners.
   

Trouble shooting in import of emu oil to the Czech Republic

Completion: 2012 - 07
Target markets: CZ
Objective: The client is a manufacturer of emu and ostrich oil for use in cosmetics. Their shipment of emu oil was stuck at the Prague airport and was not allowed into the country.
Results: EasyLink was asked to call the veterinary administration, customs office at the Prague airport and the company importing the product to the Czech Republic to figure out what the problem was. To be able to provide a satisfactory explanation to the client, the relevant information was sought through the veterinary administration in Brussels.
   

British producer of cow mattresses eyes partners in the Czech Republic and Poland

Completion: 2012 - 06
Target markets: CZ&PL
Objective: Our client wished to explore export opportunities in the Czech Republic and Poland and tasked EasyLink to carry out a partner search project to find suitable partners – distributors established in the dairy sector and representatives of large cattle breeders (more than 1,000 heads) – in the two territories. The client also opted to meet already existing contacts in the market and entrusted EasyLink with organization of the meetings.
Results: The client was presented with 2 reports for each country consisting of a market overview, meeting itinerary including suggested travel arrangements, profiles of companies which were interested in the client’s products, and an overview of other contacts we were able to gain during the project, including a list of 20 largest cattle breeders in the Czech Republic (by the number of heads). Overall, our consultants contacted 75 companies and arranged 11 meetings, which were all very positive and generated requests for quotations and orders within months after the visit.
   

Leading U.S. manufacturer of hog equipment seeks certification for Russia

Completion: 2011 - 11
Target markets: RU
Objective: The company requested EasyLink’s assistance in identifying major companies in the area of inspection, testing and certification, plus wished to conduct a detailed investigation and evaluation of “Gost-Test” Certification Center.
Results: EasyLink consultant identified four largest certification companies that assist in obtaining Certificate of Compliance - certification of goods produced in Russia and imported from abroad. We also found out that Gost-Test is not an independent certification agency, but one of the brand names and websites of the OrgTestStandart Ltd.; we delivered an in-depth profile of the company.
   

EasyLink analyses the Polish poultry processing market and identifies specific sales leads

Completion: 2011 - 02
Target markets: PL
Objective: A well-established U.S. manufacturer of innovative and cost efficient chicken and turkey processing equipment wishes to evaluate potential of the Polish market. The company also wants to receive end user contacts and sales leads. The company has an office in Russia from where the Polish market would be served.
Results: We generated a total of 10 sales leads! The consultant successfully introduced the client to representatives of 22 largest poultry processing plants; the reps were interviewed about their needs to upgrade their facilities. The final report also included a general overview of the poultry industry in Poland; the country generates almost 11% of EU poultry meat production; in 2010, Polish poultry meat production amounted to 1,368 thousand tons. We also mapped the key competitors and compiled regulatory information pertaining to poultry processing, and listed sector events, associations and journals.
   

Business partner search and meeting itinerary for a Latvian producer of grain handling equipment

Completion: 2009 - 12
Target markets: UA
Objective: EasyLink was requested to identify prospective distribution partners in Ukraine and schedule face-to-face meetings with the top candidates.
Results: Easylink’s consultant compiled an initial list of 23 businesses; their managers were interviewed over the phone to introduce the client and its equipment (also providing technical data files) and ascertain their level of interest in representing the client in Ukraine. Due to remote location of several prospective partners, the visit including 8 face-to-face meetings, had to be spread into 4 full days. EasyLink also made hotel and transportation arrangements to make the client’s visit as smooth as possible.
   

Czech agricultural producer wants to make direct exports to Poland

Completion: 2009 - 06
Target markets: PL
Objective: A medium-sized agricultural producer and processor of poppy seed and herbs, whose produce used to be sold to local wholesalers for further trading, has decided to reap the benefits of direct sales and requested assistance from EasyLink to identify potential customers in Southern Poland which they can supply easily with their own vans and trucks.
Results: EasyLink explored the Polish market and identified 19 prospective partners, including agricultural & food ingredients trading companies as well as food processors and bakeries. The client's business proposition was successfully presented to prospective partners, and 7 companies with confirmed qualification and interest were eventually short-listed and personal meetings arranged for the client. The client's feedback on our work given to us after the trip could not be more positive - all meetings were entirely relevant, and the client expected actual business opportunities to quickly translate into new export sales.
   

Australian manufacturer of wear parts for agricultural machinery seeks distribution partners in Ukraine

Completion: 2008 - 09
Target markets: UA
Objective: An Australian company wished to develop long-term export sales and commissioned EasyLink to identify prospective OEM customers and distributors of replacement parts.
Results: EasyLink’s consultant in Ukraine identified and approached 28 suitable dealers to evaluate their readiness for negotiation regarding partnership with our client. Following his in-market visit, which we organized, the client praised EasyLink for the level of research and information provided. Upon his return home he proceeded to discussing trading arrangements with both companies he met.
   

Australian producer of agricultural machinery looking for distributors in Ukraine

Completion: 2008 - 03
Target markets: UA
Objective: An Australian producer of cultivation equipment enlisted EasyLink’s assistance in its quest to appoint an importer/dealer in Ukraine. The task included identification and evaluation of relevant importers and dealers of agricultural equipment fitting a very specific profile and directly approaching a group of potential partners to verify their interest in representing the client in Ukraine. Last but not least, the consultant's task was to prepare a meeting itinerary and provide in-market support to the client during his trip to Ukraine.
Results: EasyLink’s consultant in Ukraine pre-selected and approached 16 most relevant importers and dealers of agricultural machinery, identified based on their market position as well as financial standing and share of import of products from the West. After evaluating their qualification and interest in representing the client, the consultant recommended the client to meet 8 entities, our of which the client selected the top 6 companies with whom face-to-face appointments were scheduled.
   

Two-country distributor search for a Dutch original manufacturer of rotating silage spreaders

Completion: 2008 - 03
Target markets: CZ&PL
Objective: The original inventor of the rotating silage spreader enlisted EasyLink to identify distributors who could market the product to livestock/cattle farmers harvesting their own silage/maize or contractors harvesting grass/maize for livestock farmers in the Czech Republic and Poland.
Results: EasyLink consultant identified and approached over 20 companies active in distribution of agricultural machinery and recommended a pool of top prospects (all interested and ready to meet the client) for further talks regarding distribution of silage spreaders.
   

Data research on production of sweet cherries in Poland, Ukraine and Turkey

Completion: 2008 - 02
Target markets: PL&UA&TR
Objective: Assisting the client in preparation of a detailed analysis of sweet cherry production trends and trade in Poland, Ukraine and Turkey by compiling pre-specified data
Results: Per client’s request we collected data and other information to address a large number of topics such as sweet cherry production regions, acreage, varieties, varietal characteristics, timing of harvest by variety and region, future trends in sweet cherry production including anticipated production and export volumes by variety, percentage of sweet cherry production consumed domestically and typically exported, industry growth plans and export plans, pre/post harvest practices, government policies, and infrastructure development that might affect sweet cherry production and exports.
   

EasyLink identifies top buyers of choline chloride in the Czech Republic and Slovakia

Completion: 2007 - 12
Target markets: CZ&SK
Objective: To identify the largest buyers - end-users, processors or trading companies in each country to assist the client select and interview the 25 largest users in Central and Eastern Europe
Results: EasyLink identified the top 5 users by volume in each target country and provided data on their actual consumption. The key user groups covered by our research included producers of feed premix, nutritional supplements and pet products as well as traders with chemical raw materials. EasyLink provided contact details of all companies and their confirmed or estimated annual consumption volumes. As a bonus, EasyLink also furnished data on imports of choline chloride to the Czech Republic.
   

Manufacturer of nutritional supplements for the livestock industry seeks a partner in Poland

Completion: 2007 - 11
Target markets: PL
Objective: EasyLink was enlisted to identify local veterinary distributors and wholesalers for a U.K. producer of soluble glass products used in the livestock industry. Further, local approval or licensing requirements the company would need in order to market its product in Poland had to be identified.
Results: The consultant conducted research into companies involved in distribution of feed additives and nutritional supplements as well as premixes for animals. Following telephone interviews with managers of pre-selected companies, the consultant recommended the client to meet a total of 7 entities (all ready to discuss partnership opportunities in Poland).
   

Russia: Searching for a qualified partner

Completion: 2007 - 01
Target markets: RU
Objective: To identify qualified and keen business partners for a U.K. importer, exporter and processor of timber
Results: EasyLink researched Russia-based companies active in export, agent collection, and sales of pallet wood, processed timber and lumber products to identify, approach and evaluate prospective partners and assess their interest in doing business with the client.
   

U.K. specialist in product testing for the pest control industry seeks a contract research organization

Completion: 2006 - 10
Target markets: CZ
Objective: The client requested EasyLink to assist in identification of a suitable partner contract research organization capable of carrying out product efficacy testing.
Results: EasyLink identified 17 research institutions currently carrying out product efficacy testing on vegetation and crops and evaluated their interest and readiness to discuss opportunities for cooperation with the client.
   

Partner search in the milking technologies market

Completion: 2006 - 08
Target markets: CZ
Objective: EasyLink was commissioned by a U.K. supplier of milking technologies to screen and recommend prospective partners amongst Czech suppliers of barn equipment, milking technologies & stalls & parlours and to provide information on local milk production and standards.
Results: Altogether 15 companies were interviewed to assess their qualification and interest in business partnership with the client.
   

Assisting an innovative company in developing new export markets

Completion: 2006 - 04
Target markets: PL
Objective: EasyLink conducted an in-depth research and assessment of market potential for a U.K. producer of the world’s first 100% fully biodegradable tree shelters to determine whether Poland should be a go-to market.
Results: EasyLink team in Poland prepared a thorough market research report covering all the key areas of client’s interest: country’s overall environmental and forestry policy, planting plans, tree shelters use, pine weevil problems and management methods, and views of forestry and orcharding specialists on biodegradable tree shelters.
   

U.K. supplier of agricultural silage additives explores the Polish market

Completion: 2006 - 02
Target markets: PL
Objective: We were asked to pre-select and approach relevant Polish agricultural trading companies and assess their qualification and interest in further talks concerning co-operation with our U.K. client.
Results: Managers of a total of 20 companies were presented the client’s offer and provided detailed product information. 5 companies with confirmed qualification and interest in partnership were recommended for further talks.
   

U.K. supplier of pest products targets Poland

Completion: 2005 - 05
Target markets: PL
Objective: Our client wished to identify and approach companies meeting very specific requirements.
Results: Out of 14 pre-approved prospective partners contacted, managers of four companies expressed interest in further talks concerning potential co-operation. The client was supplied with detailed information on their activities as well as specific responses of their managers.
   

Identifying key players on selected end user cereal markets

Completion: 2005 - 04
Target markets: CZ
Objective: Identify and profile the leading companies in selected plant categories (oilseed rape, maize, animal feed, barley and wheat)
Results: The consultant provided the requested information on 45 leading entities across 5 sub-sectors of the Czech cereal market that constitute the best end user markets for our client, a producer of cereals.
   

Czech Republic: U.K. producer of yeast monitors seeks local partners

Completion: 2005 - 04
Target markets: CZ
Objective: Identify, approach, evaluate and recommend qualified & interested suppliers of brewery equipment
Results: EasyLink’s consultant introduced the client 14 pre-screened companies, and managers of 5 entities expressed interest in meeting the client to discuss potential for cooperation.
   

U.K. supplier of milk tank control systems targets Poland

Completion: 2005 -
Target markets: PL
Objective: Partner search project and meeting itinerary preparation
Results: The consultant short-listed and approached 20 prospective companies and recommended sending pricing information to managers of 6 companies. After collecting their responses, meetings were arranged with 4 companies.
   

Preparing initial contact lists of potential partners in 7 CEE markets

Completion: 2004 -
Target markets: EE,LV,UA,PL,HU,RO,RU
Objective: A Czech producer of water reed mowers requested EasyLink to conduct short initial research (to be followed by additional work depending on results) to identify key potential customers and sales channels such as local fishermen associations/clubs, watercourse management companies, holiday resort management/maintenance companies and other relevant contacts.
Results: For each of the seven CEE markets, EasyLink delivered profiles including contact information of over 40 prospective customers.
   

Store check for a Spanish distributor of potatoes

Completion: 2004 -
Target markets: SK
Objective: EasyLink was asked to identify brands of potatoes sold and collect retail their prices in Slovakia.
Results: The consultant carried out store checks in 10 supermarkets and hypermarkets in Bratislava to compile retail prices of potatoes.
   

U.S. producer of agricultural enzyme products seeks to appoint an exclusive distributor in the Czech Republic

Completion: -
Target markets: CZ
Objective: EasyLink was commissioned to carry a distribution partner search; this time the project was solely commission-based.
Results: EasyLink contacted pre-selected entities and evaluated their interest and qualification to become an exclusive distributor for the Czech Republic.
   


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Agricultural products and machinery market research in Central & Eastern Europe

Would you like to understand and estimate the market potential for agricultural products and machinery in the CEE region? EasyLink provides professional expertise in strategic market research, market intelligence, competitive intelligence, market size analysis and market potential evaluation, competitive landscape and distribution structure study, identification of new customers and potential partners etc. Please contact us to discuss how we can assist your business objectives in export, marketing or sourcing.


Customer Search & Partner Search in Central & Eastern Europe

Are you seeking agricultural product and machinery distributors, agents or buyers in Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Ukraine, Russia? We are experienced experts in search, identification, screening and pre-selection of business partners in Central & Eastern Europe, ranging from distributor search to profiling of prospective customers and identifying specific business opportunities; we assist our clients with sourcing in emerging markets and low-cost markets in the CEE region.