Textile and apparel market research

UK's leading producer of luxury linen and soft furnishing seeks to enter the Russian market

Completion: 2016 - 09
Target markets: RU
Objective: The project was specified as to 1) Identify and evaluate potential partners in Russia, 2) Gather intelligence through research and interviews in order to provide a greater understanding of the market, and 3) Organise a meeting programme with the best prospects. The client requested that we focus on distributors that are supplying hotels and which include some high end hotels in their customer list.
Results: Following delivery of in-depth market research and identification of potential partners, the client agreed to visit Russia at the time of an industry trade show, to meet personally with shortlisted prospects. A total of 9 meetings were arranged, 5 of which at the trade show. The client was "extremely happy" with the results, coming out with 4 companies who would be good partners. The client highly appreciate on-site support provide by our in-market consultant - "She was a fantastic help during the meetings, and a very switched-on, intelligent lady. Her help was invaluable."
   

Lithuanian fashion producer looking for partners in Hungary and Romania

Completion: 2015 - 07
Target markets: HU&RO
Objective: The client is one of the biggest jersey manufacturers in the Baltics region with almost 100 year history. The company exports to many European countries and wishes to expand to Hungary and Romania.
Results: The EasyLink consultants in Hungary and Romania were tasked with identification of suitable potential partners from among multi-brand stores and chains for clothing, holdings of different single brand and multi-brand shops/ shop chains, distributors and agents of clothing of multiple brands and online shops offering clothing of multiple brands. Both markets proved to be quite challenging in terms of strong competition posed by a high number of established well known multinational brands already present. Our consultants listed over 50 companies in each of the markets. The client shortlisted 26 prospects in Hungary of which 2 companies expressed their interest in meeting the client. EasyLink prepared a detailed market insight for the client in order to substantiate the somewhat poorer result in terms of the number of meetings arranged. We prepared an overview of all shopping malls in Hungary (mainly Budapest) and listed all brands/single-brand shops present on the market to provide a picture about competition. We also described the purchasing habits of Hungarian consumers gathered from major opinion poll agencies. We also listed the current Hungarian fashion designers and major fashion events annually organized in Hungary. Our Hungarian consultant accompanied the client during their market visit and provided all the necessary in-market support (recommendation of hotels, taxi services, etc.). An even higher number of companies was approached in Romania and the client subsequently met with 5 potential partners.
   

Lithuanian manufacturer of base layer underwear seeking partners in the Czech Republic and Hungary

Completion: 2015 - 04
Target markets: CZ,HU,SI,SK
Objective: EasyLink was approached by a major Lithuanian producer with a request to identify and approach qualified distribution partners in the Czech Republic and Hungary for their range of thermal and functional underwear and prepare a meeting programme for the company’s market visits in December 2014.
Results: EasyLink prepared initial lists of potential distribution partners. The pool of prospects included major retail chains with sports clothing and equipment (running, cycling, skiing, fitness), major wholesalers of sports clothing and equipment, major retailers/wholesalers of outdoor and camping clothing and equipment (hiking, climbing) and major online shops. EasyLink prepared reports for both markets including general information about the two countries, major economic indicators and recommendations for conducting business with Czech and Hungarian counterparts. The report contained a brief demographic probe into the number of active sportsmen and habits of people when it comes to sports and leisure time. It also included an overview of the functional underwear sector listing all major local and international brands present in the market and profiles of all potential partners (including negative companies whose comments were valuable in providing the client with some additional intelligence about the market). EasyLink identified 42 prospects in the Czech Republic and 41 in Hungary. 3 meetings were arranged in the Czech Republic (2 were with major wholesalers of skiing/cycling clothing and equipment) and 6 in Hungary. EasyLink provided the client with a detailed meeting itinerary including contact details, exact (GPS) locations, travel instructions, maps and the like. The client was happy with the outcome of the meetings and wishes to again use EasyLink’s services in early 2015 to target Slovenia and Slovakia.
   

Strengthening exports to Germany - lingerie and underwear

Completion: 2014 - 10
Target markets: DE
Objective: An important Eastern European producer of lingerie has had some presence in Germany but found the potential of the market largely unexploited. EasyLink was approached with a request to conduct an in-depth review of the market structure and to identify a small number of prospective partners with key competencies for brand promotion and product distribution.
Results: EasyLink conducted research into companies involved in the distribution of bodywear / underwear / lingerie in the German market. Our initial list included 104 companies and once compiled we further analysed their activities in order to distinguish the various categories the companies fell into. We then sorted all companies by importance and excluded retail companies, contract manufacturers and companies promoting their own brands only. This gave us a final list of 33 companies to contact. In the first stage, we approached companies classified as manufacturers/wholesalers, then wholesalers and last but not least intermediaries (agents) and purchasing groups.
   

Partner search for a manufacturer of lingerie in Poland

Completion: 2014 - 03
Target markets: PL
Objective: The client is one of the largest European producers of underwear (including corselets and knitwear), supplying over 300 shops in 12 countries of the world, and has approached EasyLink Business Services with interest to identify new distributors covering the lingerie market in Poland.
Results: EasyLink identified and approached 22 companies and presented them with the opportunity to become a distributor for a major producer of lingerie. The final report included an overview of the underwear market in Poland (including main distribution channels, price segments, major competition and market recommendations) and a list of all contacted companies, with detailed profiles of 3 companies which were shortlisted by EasyLink as qualified prospective partners based on a set of agreed criteria and who were seriously interested in meeting the client to discuss the opportunity.
   

Leading U.S. designer and manufacturer of maternity apparel targets Russia

Completion: 2013 - 05
Target markets: RU
Objective: The client is the world’s largest designer, manufacturer and retailer of maternity and nursing apparel offering a unique business concept. The EasyLink consultant in Russia was asked to perform market research and identify potential distributors.
Results: The EasyLink consultant in Russia identified 35 companies for review by the client. 23 prospects were shortlisted by the client and contacted by the consultant. Meetings were arranged with 3 companies.
   

Italian apparel manufacturer seeks partners in the Czech Republic and Slovakia

Completion: 2012 - 06
Target markets: CZ&SK
Objective: This time, EasyLink was commissioned to screen the Czech and Slovak markets to find, contact and arrange meetings with suitable distributors of hosiery.
Results: EasyLink consulants based in Prague and Bratislava identified and contacted a total number of 56 companies. In Slovakia 8 companies expressed interest in the client's products and the Czech Republic yielded 4 positive results. The client met 10 prospective partners during a week-long visit in June 2012.
   

UK’s leading brand house for contemporary men's wear meets Polish partners

Completion: 2012 - 04
Target markets: PL
Objective: The company operates stores in the UK and Ireland, and supplies independent retailers and department stores worldwide. Their managers wished to verify market potential and route to market and identify alternative partners in retail who could offer better exposure and a more proactive approach and broader coverage (distributors, other shop-in-shop concepts, networks of retailers).
Results: The sales volume of garment and shoes in Poland reached PLN 29 billion (EUR 7.1 billion) in 2011; it is estimated to grow by 6.3% in 2012. Our interviews with market experts suggested that it was much easier to introduce women’s wear brands compared to men’s wear on the Polish market. Over 10 foreign brands of men’s clothing have been recently trying to enter the market through international multi-brand distribution networks. Altogether 29 companies were approached and evaluated by the consultant, and meetings were scheduled with the top prospects.
   

EasyLink arranges a successful market visit for a U.S. yarn trader

Completion: 2011 - 11
Target markets: PL
Objective: The company cooperates with many yarn producers from all over the world and exports its products to Europe, Africa and China. The management was interested in expanding business to Poland, which is one of the largest European textile and knitting markets. The representative of the company wished to meet prospective business partners interested in trading yarns.
Results: Out of 30 companies pre-selected and approached, nine expressed interest in discussing possible ways of cooperation. EasyLink consultant in Poland accompanied the client throughout the entire 3-day 7-meeting visit that resulted in establishing very promising business contacts with local companies trading yarns.
   

Dutch supplier of woven materials meets prospective partners in the Czech Republic and Slovakia

Completion: 2011 - 06
Target markets: CZ&SK
Objective: Our client manufactures a diverse range of technical weaves, machine covers, sieve belts, and filter belts made from metal wire, plastic wire or a combination of both. The company delivers to end users from a wide variety of industries as well as the distributive trade in the Netherlands, and also exports to over 15 countries. EasyLink is commissioned to arrange a series of highly targeted meetings in the Czech Republic and Slovakia. In addition to one company the client wishes to particularly meet (Neograph, the key security paper mill in the Czech Republic), EasyLink is asked to schedule appointments with decision makers in the purchase & technical departments of companies in the security paper, paper and cardboard industries, food industry (production of powders - milk, cheese, supplements) as well as manufacturers of isolation material/foam rubber, and potential intermediaries among suppliers of conveyor belts.
Results: EasyLink prepared initial (long) lists of 42 Czech and 27 Slovak companies matching the client’s criteria. Based on further communication with the client 17 Czech and 13 Slovak top prospects were identified and approached. In preparation for communication with Neograph, a special strategy containing very persuasive arguments on why to talk with a competitive supplier was developed with the client. During his four-day visit to both countries the client held meetings with 4 companies in the Czech Republic (Neograph plus a major paper producer, one of the largest dairy manufacturers, and a supplier of components for logistics, manipulation and transport), and 3 entities in Slovakia (a supplier of conveyor belts and splicing materials, one of the leading manufacturers of dairy products, and a distributor of industrial screens).
   

U.S. manufacturer of spandex fibres wishes to expand into Slovakia

Completion: 2011 -
Target markets: SK
Objective: EasyLink’s task is to identify prospective end users – i.e. companies using fibres in their production or companies that deal with textile fibres.
Results: The EasyLink consultant in Slovakia identified and approached 29 pre-selected companies to present the client and probe the companies' interest in partnership. EasyLink in fact contacted all knitters and weavers operating in Slovakia. Because the Slovak market is rather small, over 90% of local production is exported, mostly to other EU countries. Three companies confirmed their readiness in meeting the client.
   

Underwear producer from Belarus targets partners in Slovakia

Completion: 2010 - 12
Target markets: SK
Objective: One of the largest European underwear producers supplying over 300 shops in 12 countries around the world wishes to identify and meet new distributors in Slovakia.
Results: The consultant in Slovakia approached 25 pre-selected prospects (importers, distributors and wholesalers of underwear and lingerie) to introduce the client, present its line of products and collect their feedback. 6 companies expressed their readiness to begin direct communication with the client!
   

Identifying prospective distributors of thermal protective products in Russia

Completion: 2010 - 10
Target markets: RU
Objective: Our U.K. client delivers products for the military as well as medical and emergency sectors and outdoor sports, and wishes to engage in partnership talks with qualified distributors delivering special safety, protective and rescue dresses, equipment, tools and clothing for the above-discussed areas.
Results: The consultant in Russia approached 35 companies over the phone to evaluate their interest and qualification, and provided them detailed information about the client’s portfolio. Upon detailed evaluation, the consultant recommended the client to initiate direct communication with 5 companies that had confirmed their interest in partnership opportunity. The client was provided with their detailed profiles including contact information.
   

In-depth study of the Czech textile & apparel market

Completion: 2009 - 04
Target markets: CZ
Objective: EasyLink was commissioned by the Embassy of India to explore the Czech textile and apparel market and deliver a professional in-depth business report providing detailed and valuable information on the market size and structure, key players (buyers, competitors, partners), market trends, opportunities and challenges as well as in-depth analysis and key recommendations.
Results: In preparation of this close to 70-page report, we combined a multitude of resources and methods - primary resources such as interviews with market players and experts, field research and store checks as well as secondary resources (specialized publications, legislation, official reports, trade registries, third-party reports, subscription-based company directories and media archives). Our findings show the Czech textile and apparel sector has undergone major restructuring and had to re-focus its core activities towards technical textiles, special textile products/clothes or interior textiles. The combined turnover of technical textile producers greatly exceeds the turnover of apparel manufacturers (USD 2,300 million versus USD 400 million).
   

U.S. manufacturer of webbing and tapes seeking local buyers

Completion: 2009 - 02
Target markets: CZ&PL
Objective: A U.S. producer of webbing, tapes, elastic and woven ropes and tubes for special applications, e.g. thermal suits, enlisted our assistance to identify prospective customers in the Czech Republic and Poland and evaluate their interest in sourcing.
Results: The consultants identified and approached producers of equipment and gear for fire fighters as well as the military to introduce the client and its products, and evaluated the prospective partners' overall business qualification as well as interest in direct communication with the client regarding sourcing opportunities.
   

Apparel producer eyeing local partners

Completion: 2008 - 11
Target markets: CZ
Objective: A U.S. producer of apparel from unique silver coated fibre for hunting, outdoor activities and tactical/military missions commissioned EasyLink to identify prospective retailers and carry out interviews with their product managers to assess interest in sourcing from the client.
Results: We interviewed product managers of all specialized outdoor equipment retailers in the Czech Republic to evaluate their qualification and interest as well as provide information on their procurement practices.
   

Partner search for a manufacturer of baby slings and skid pants

Completion: 2008 - 07
Target markets: CZ
Objective: Our task was to identify prospective partners amongst companies dealing with children clothing and accessories.
Results: The consultant initially provided the client with a list of pre-selected potential partners. Subsequently, the consultant approached the short-listed companies by phone to provide detailed information and outline future co-operation. Our partner search initiatives resulted in 7 companies interested in direct talks. The final report included detailed profiles of all the top candidates.
   

Well-known international apparel manufacturer looking for a retail partner

Completion: 2008 - 03
Target markets: CZ
Objective: A foreign apparel manufacturer and retailer operating several brands enlisted our assistance to identify appropriate contact people within companies meeting very specific criteria.
Results: EasyLink’s consultant identified a total of 19 relevant partners meeting the client’s criteria (capable of communicating in English, operating multiple apparel retail stores in the Czech Republic, with access to premium retail real estate and experience in fashion merchandising and marketing as well as international brand management) and provided contact details of managers in charge of business development negotiations.
   

Market research of the retail network of men’s clothing in Moscow and Kiev

Completion: 2007 - 12
Target markets: RU&UA
Objective: A Turkish producer of men’s clothing and scarves commissioned EasyLink to prepare a detailed study of the retail network pertaining to the client’s products in Moscow (Russia) and Kiev (Ukraine).
Results: EasyLink prepared 2 final reports, about a 50-page report per country (findings obtained mainly through desk research and presented in MS Word format), covering e.g. purchasing power, distribution channels and overview of outlets and stores, fashion market data and customer profiles and behaviour. The consultants also carried store checks and interviewed store owners/top managers (6-8 per country); findings obtained during this part of the project were presented in MS PowerPoint format. EasyLink’s consultants in Russia and Ukraine then travelled to Istanbul to present their findings and participate in strategic evaluation of the project and to recommend the course of action for the client.
   

Family-owned textile wholesaler from the U.K. seeks customers in Poland

Completion: 2007 - 07
Target markets: PL
Objective: Our client deals in stock lots, ends of line and remnants purchased direct from fabric manufacturers all over the world, particularly the Far East, and requested our assistance with identification of customers in Poland.
Results: We focused on two potential customer groups, including fabric retailers (multiples) and wholesale fabric distributors selling to retailers. Out of 25 companies screened and 19 directly contacted, 4 companies confirmed interest in discussing partnership, with additional companies expressing preliminary/conditional interest.
   

Evaluating distributors of golf clothing and equipment in the Czech Republic

Completion: 2005 - 12
Target markets: CZ
Objective: A U.K. company was looking for a distribution partner for its range of men’s and women’s golf clothing – a company already selling sports clothing, equipment or golf products into retail sports outlets and/or golf pro-shops/clubs. As part of the work, we were asked to verify the most direct route for clothing into the Czech golfing community.
Results: We identified and approached 14 companies already involved in distribution of golf clothing and equipment. We provided their top management with brochures so they could evaluate the client’s product range in detail. Most companies operate one or more retail stores and import and distribute one or more brands of golf clothing and/or golf equipment. Interviews with the prospects confirmed that the Czech golf market is rather small and saturated (17-19 thousand end customers). The consultant prepared a detailed two-day itinerary consisting of 4 appointments with companies that expressed interest in discussing potential cooperation. Two of the keen prospects were the leading Czech distributors.
   

Preparing a database of qualified agents in Romania

Completion: 2005 -
Target markets: RO
Objective: Our client, a company with 50 years of experience in supplies of a wide range of high quality yarns for producers of woven and knit textiles and a worldwide distribution network with agents in 28 countries, was looking for agents in Romania.
Results: EasyLink identified 20 prospective partners and after verifying their company information and contact details we prepared their profiles using MS Access database.
   

U.K. design and distribution company for ladies' and men's fashion targets the Czech market

Completion: 2004 - 05
Target markets: CZ
Objective: EasyLink was requested to identify and verify activities of potential agents/distributors for ladies’ and men’s knitwear, t-shirts, outerwear, casual and leisure wear (including school wear) experienced in deliveries to retailers, especially large retail groups or interested in merchandising the goods.
Results: As per the clients’ request, we compiled MS Access database of 24 companies with verified company and contact details.
   

Follow up project - Identifying suppliers of sport pants and jackets in Ukraine

Completion: 2004 - 02
Target markets: UA
Objective: After our recent project done on behalf of one of the leading Czech suppliers of athletic gear we were requested by this client to search for prospective contractors for production of sports jackets and pants. The prospective partners were to meet a number of criteria – be already producing pants and jackets, have a capacity to produce at least 20,000 pairs of pants and 10,000 jackets annually and have experience with certain materials (coated nylon, 100% cotton, fleece and elastic technical materials).
Results: EasyLink identified a pool of prospective contractors meeting the required criteria and keen to collaborate and presented the client with their detailed profiles including filled questionnaires confirming their qualification and capabilities.
   

Czech producer of sport/outdoor apparel looking for suppliers in Turkey

Completion: 2004 - 02
Target markets: Turkey
Objective: We were asked to identify, contact and gather feedback from Turkish suppliers of cotton t-shirts.
Results: EasyLink’s consultant identified 25 potential suppliers who complied with our client's requirements. The selected companies were directly approached and asked to provide information on production capabilities and delivery conditions.
   

U.K. company seeking trade partners in the Czech Republic

Completion: 2004 -
Target markets: CZ
Objective: A manufacturer of modern and classic decorative and upholstery fabrics, wall coverings and accessories wishes to develop two brands of their products - collection of furnishing fabrics and of exclusive fabrics. EasyLink is asked to identify potential trade partners, preferably with an established nationwide distribution and already selling complimentary home furnishing.
Results: We recommended the client to contact 25 prospective companies; we provided their verified company and contact information.
   

In-store interviews in selected Nike shops in Prague and Bratislava

Completion: 2003 - 12
Target markets: CZ + SK
Objective: EasyLink was commissioned to carry out face-to-face customer interviews in selected Nike stores.
Results: EasyLink consultants (with store managers aware of our activity) interviewed customers for 3 full days in each of the two cities. The structured interviews were conducted with customers leaving the stores; they were asked a total of 25 questions pertaining to their purchasing behaviour, store awareness/familiarity and their shopping experience. Altogether we conducted close to 500 interviews. Interview entries were recorded in MS Excel spreadsheets.
   

Identifying prospective distributors and verifying their contact information

Completion: 2003 - 10
Target markets: CZ
Objective: In the fall of 2003 EasyLink received an order for search and verification of prospective agents and/or distributors of flame retardant fabrics for interior furnishings. Our client, a German producer of EU-accepted flame retardant polyester for interior furnishings, wished to find a partner in the Czech Republic that either had a business supplying the contractor sector (offering goods for hotels/restaurants/cinemas) or acted as an interior designer. The client also provided us with a list of 11 companies that he wished not to be contacted.
Results: Our Access database included verified company details of 25 prospects across various segments related to our client’s business, and of different sizes and focus. The client found our report “highly professional and living up to all expectations.”
   

Identifying top 10 footwear wholesalers and retailers

Completion: 2003 - 08
Target markets: CZ
Objective: Our task was to identify 10 largest wholesalers and key retail chains for footwear.
Results: EasyLink’s consultant identified the top wholesalers/retail chains and investigated distribution channels and ways to market.
   

Partner search in the Czech Republic

Completion: 2003 -
Target markets: CZ
Objective: A U.S. producer of gel soles requested EasyLink to identify and approach customers.
Results: EasyLink pre-selected and approached potential partners and provided the key candidates with samples to assess the potential for collaboration.
   

Irish weaver and finisher of wool blankets, rugs and scarves targeting the Czech and Slovak markets

Completion: 2000 - 06
Target markets: CR + SK
Objective: EasyLink was commissioned to schedule meetings with qualified and keen woollen yarn spinners (yarn count 2mm to 13 mm) and garment makers (ladies and men jackets).
Results: During his 3-day visit to Bratislava and Prague in June 2000, the client held face-to-face appointments with 11 potential business partners.
   

Irish producer of towels seeking manufacturing partners in the Czech Republic

Completion: 2000 - 06
Target markets: CR + SK
Objective: Our client has been providing a wide range of luxury towels and bathrobes to leading hotels and major organisations throughout the world. Easylink was commissioned to identify suitable towel manufacturing sources that can supply the client with quality product at competitive price levels.
Results: EasyLink identified and approached the leading towel producers in the Czech Republic to assess their capabilities and readiness in collaboration with the Irish company. Altogether 5 meetings were arranged.
   

Assessing interest of upholstery distributors in sourcing from the client

Completion: 1997 - 12
Target markets: CZ
Objective: A leading manufacturer of woven upholstery fabrics for residential furniture markets in the U.S. and abroad wished to be introduced to major distributors of upholstery in the Czech Republic.
Results: EasyLink compiled profiles of 9 largest players (all confirmed interest in direct discussion with the client to address e.g. prices, minimum order volumes and delivery terms). During the contact phase, we provided their managers with client’s promotional materials.
   


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Textile market research in Central & Eastern Europe

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Customer Search & Partner Search in Central & Eastern Europe

Are you seeking textile, apparel, clothing distributors, agents or buyers in Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Ukraine, Russia? We are experienced experts in search, identification, screening and pre-selection of business partners in Central & Eastern Europe, ranging from distributor search to profiling of prospective customers and identifying specific business opportunities; we assist our clients with sourcing in emerging markets and low-cost markets in the CEE region.