header CUSTOMER SURVEYS

Quantitative and qualitative surveys market position, growth strategy, customer satisfaction & behavior

  Research of market opportunities (analysis of strategic potential and strategic gaps)
  Consumer research (buyer preferences, attitudes, product evaluation, price sensitivity)
  Retail research
  Customer satisfaction and loyalty studies
  Test-shopping (independent testing of retail chains)


Methodology of customer surveys

  focus groups
  in-depth interviews
  mystery/test shopping
  field research
  retail research


Capacity and expertise

  network of trained interviewers in Czech Republic, Slovakia, Poland, Russia
  strict quality control standards
  selection of respondents by standard methods
  data processing by standard tools (SPSS software)
  final report in printed and/or electronic format
  presentation and interpretation of data and results in tables and graphs

 


Please send us details of your request and we will respond with a custom-tailored proposal and quotation.